Jul 062015

Commenting on the launch of the Food Wise document,  the ICMSA President, John Comer, said that the ambitions and projections set out were challenging but certainly realisable and he welcomed the fact that an outline guiding vision for the agri-sector was now in place. Referring specifically to our dairy sector, Mr Comer said that with our proven record of winning and keeping markets and the ever improving technical  expertise of our dairy farmers,  there could be little doubt that our dairy sector was capable of achieving the kind of expansion and added-value that Food Wise projected, but the ICMSA President struck a note of caution when he noted that aspirations contained in the report would remain just that: aspirations, unless the farmers, who were the starting point for the whole multi-billion euro sector, were going to see a return proportionate to  the other links in the chain and relative to their investment, skill  and labour. Mr Comer said that the generation of positive sentiment and stability amongst farmers was a prerequisite to the ambitions of the plan and – in dairy terms – that would require speedy and efficient response to the developing crisis in milk price.  Mr Comer also observed that the projections would probably have to be ‘worked up’ into hard figures if the relevant and needed funds were to be secured from the Exchequer for the purposes of marketing, promotion and branding. The ICMSA President concluded by saying that Food Wise represented a positive move forward for the Irish farming and agri-sector and would serve as the framework for ongoing policy formation and implementation.

Ends              6  July 2015.

John Comer, 087-2057846

President, ICMSA.


Cathal MacCarthy,  087-6168758

ICMSA Press Office